”For technology companies, building tools to pilot product features and optimize customer experience with A/B testing and measurement of real-world interactions is not new. And yet, applying these same techniques to improving how our organizations perform their work is surprisingly nascent.
Parish delves deeply to illustrate what it looks like when leaders, at all levels, apply the time-tested techniques of inquiry, evaluation, and constant refinement, to a new frame: the daily practice of our work, how groups engage with each other, and ultimately how value is delivered. It works for apps beloved by billions, and it can work just as effectively for your teams and your business... and the Experimental Leader shows you how."